Some people wait to be discovered.
Alice? She hit record and discovered herself.
When the TV industry didn’t want to make room for her, she didn’t dim her vision — she doubled down on it. Alice built her own adventure series from scratch. No TV execs. No gatekeepers. Just a mission: to inspire girls and women to explore the wild with confidence, curiosity, and care.
With a background in environmental education and a camera in hand, she’s built a community around sustainability, storytelling, and the magic of going way off the beaten path.
And guess what? That content? It made waves. Today, she’s leading global tourism campaigns, growing a loyal YouTube following, and showing Creators what it really means to create with purpose.
Explorer. Educator. Storyteller.
Alice didn’t wait for permission — she started telling her own story. And now, she’s inspiring women around the world to do the same. Here’s her story…
🔥 What sparked your Creator journey?
“I’ve always wanted to be a role model for women and young girls.” Growing up, Alice dreamed of hosting a wildlife and adventure travel show. But in an industry dominated by men and “hotel-travel” influencers, there weren’t many women showing what it looked like to really explore the outdoors.
“Since the TV industry didn’t want to give me attention, I went out and made my own content. I built an audience organically — instead of waiting for someone else to give me the green light.”
🌍 What’s your “why”?
Alice’s passion runs deep. Raised in a household rooted in forestry, environmental protection, and science, she’s on a mission to combine adventure and education — and make both fun.
“My goal is to show people how and where to explore while encouraging them to learn about the planet along the way.”
Through video, storytelling, and real-time tips from the trail, Alice helps her community explore with curiosity, responsibility, and wonder.
💡 Top tip for fellow RockPorch Creatorpreneurs?
“Be authentic and understand that creating content isn’t only and solely about making money…”
Alice doesn’t sugarcoat the hustle: her growth on YouTube and Instagram was slow because she didn’t start out consistent. But if she could go back? She’d focus earlier on two things:
- Learning how YouTube actually works
- Creating to help others
“Series are powerful. Think Trail Tip Tuesdays or Monthly Gear Roundups — anything follow-along-able that brings your audience back.”
Alice proves that when you lead with passion and show up consistently, people notice — sometimes halfway around the world…
✨ A moment that reminded you why you do this?
“When I got the email to be the face of a huge tourism campaign in the Canary Islands, I knew my content was making a global impact.”
🧭 If someone stopped you on the trail and asked, “What’s one thing I should do to grow this year?”
“Pick a niche. Create a content calendar around it. And make your content helpful, inspiring, and shareable.”
🎬 If you had to start over today?
“I’d create a YouTube series I could stick to — and keep it cost-effective.”
⚙️ Tools she swears by…
- Trello – Team coordination
- Buffer – Scheduling
- Tailwind & Canva – Content planning and visuals
- Her own post-shoot system – Foldered by day, location, and shot type
- Story scripts before editing in Premiere – Game changer.
🎧 Her vibe setter?
Nature sounds. Always.
💬 Creators she’s loving right now:
@ezazubeck
@voyageswithval
@wanderlusttravelcouple
@natyexplora
Alice is proof that you don’t need to wait for someone to open the door for you. You just need the guts to build your own.
Follow along with Allice’s adventures!
🧭 Want to create with purpose like Alice? Join our RockPorch community >
Get inspired by diving into some of Alice’s RockPorch lockers:
