THE DASH
11 DAYS · $1,000 in prizesShare your favorite outdoor gear, rack up points, and win up to $500 in REI Co-op gift cards during their biggest sale of the year.
Join the Rally →The Challenges You'll Complete
All on the table. Do as many or as few as you want. The more you do, the better your odds.
Launch the Sale - 1 entry
Share the REI Co-op Anniversary Sale link in an Instagram story. Add it to your bio link while you're at it.
Your MVPs - 1 entry
Share your top REI Co-op gear picks from the sale in an Instagram story (every story you post earns you an entry)
The Full Feature - 3 entries
Go bigger. A dedicated reel, blog post, newsletter, or YouTube video, featuring REI Co-op sale picks. Gear breakdown, haul, comparison, first impressions... your call. For blog, YT, etc, send us a link at brandteam@rockporch.com!
The Gear Drop - 3 entries
Build a RockPorch collection featuring your favorite REI Co-op picks from the Anniversary Sale. Share the collection link in a reel or story. For blog, YT, etc, send us a link at brandteam@rockporch.com!
Want more shots at $500? Stack your entries.
Stack Your Stories
Share a 5+ frame story with REI Co-op sale picks and product links on each slide. Last year, this format drove more clicks than any other.
The Collab
Collab with @RockPorch.Creators on an Instagram Reel during the Dash.
Ready to Rally?
Register below, get added to the group chat, and be ready to Dash on May 15.
If you're not a current RockPorch Creator, apply here first.
FAQ
Do I have to post every day?
Nope. The Dash runs 10 days, but you choose when to post. Complete challenges on your own rhythm — what works for you and your audience.
Do I have to do all 4 challenges to win?
Not required. Do as many as you want. Each completed challenge = entries. More challenges = better odds.
How will you know I completed a challenge?
Tag @RockPorch.Creators + use #RockPorchRally on Instagram. For off-platform content (blogs, YouTube, newsletters), drop the link in the Rally group chat.
What's the Rally group chat?
A private Instagram DM group chat with the RockPorch team and other Rally creators. We’ll share challenge reminders, content coaching, how-to videos, and real-time shout-outs. You’ll be added after registration.
When are winners announced?
First week of June. We’ll email, DM, and celebrate you on @RockPorch.Creators.