Driven by Passion,
Inspired by People
By using RockPorch, you’re showing appreciation to those that inspire. Without them, you may not ever see that sunrise over the peak, a tarpon launch through the air, or the wind in your face on a downhill line. To our Creators, Brands, and Consumers, thank you for being here. Now go live a life outside.
Todd Heinz,
RockPorch CEO
BRAND EXPOSURE
RockPorch creates a whole new sales channel through its network of creators that put products to the test. All while driving consumer traffic back to the brands.
CREATOR MONETIZATION
RockPorch creators have access to the highest quality brands and the ability to monetize their valued content from multiple channels in a single shopping platform.
ENGAGED CONSUMERS
RockPorch users are able to engage with creators and other enthusiasts socially all while having the ability to purchase products directly from their preferred creators.
MISSION
Built to Push the
Adventure Forward
RockPorch exists to promote the pursuit of the outdoors through positive inspiration, a genuine community, and a set of tools for exploring, connecting, and shopping gear.
We strive to provide an innovative venue for sharing gear and content with engaged consumers. The RockPorch platform leads to product discovery, content monetization and a unique purchasing path for consumers.
Who is RockPorch?
Meet the RockPorch Team
Todd Heinz
CEO
Todd spent over a decade in the investment banking industry where he advised clients on mergers and acquisitions, capital raises, and operational restructurings. His experience ranges from interim CEO, CFO, and CRO to capital raises and divestitures. His clients ranged from institutional investors to founder owned businesses. During this time, he worked with some active lifestyle businesses and realized the challenges in managing ambassador relationships and properly incentivizing them.
His passion for the outdoors and pursuit of an active lifestyle are the reason for RockPorch. He was fortunate to have a childhood entrenched in the outdoors- that passion continues today in his love for all things outside.
James Pee
CTO
James has spent the last 20 years as a senior executive in the software development and technology space. He has built and led high-performing teams in a variety of industries where technology was a key differentiator. At RockPorch, he is responsible for guiding the team on all things technical.In his spare time, James enjoys travelling and spending time with his family. He can be found cheering on his daughter and other competitors at USA Climbing events or at the skate park with his son.
Jen Steere
Director of Brand Partnerships
Jen is a influencer marketing guru and creative strategist, passionate about all things social media and connecting brands and creators. With a wealth of experience in managing creators, orchestrating campaigns, and crafting brand strategies, Jen offers a unique blend of creativity and strategic insight. Her client roster includes Bloom Nutrition, Nightcap, and Halara.
Born in Puerto Rico and raised in a diplomatic family, Jen’s love for travel and adventure is boundless. During her Master’s in Communication at Florida State, Jen discovered her passion for rock climbing, which has since taken her across the country and immersed her in the great outdoors.
Elaine Rau
Creator Development Manager
Elaine has been 8+ years into the content creation game, she knows social media and influencer marketing like the back of her hand. She also has experience on both sides of the coin, teaching brands how to navigate the ‘influencerverse’ and rocking campaigns for them as their go-to influencer.
When she’s not mastering the social media and marketing world, Elaine’s adventurous spirit takes her on exciting journeys like guiding a 12-day backpacking/canoeing trip, scuba diving in Bali, or conquering the Chicago Marathon (last year!).
Brad Barnes
Software Developer
Having spent over two decades as a successful guitarist and guitar teacher performing across the US and the Caribbean, and teaching numerous students who went on to perform around the world as well as on radio and TV (and even win Emmy’s!), Brad decided to return to his childhood obsession with computer programming.
Brad returned to school, and, after breezing through school at light speed, he began a new journey as a software developer. Music is the “math of emotion”, and software development is the employment of math and logic to solve real human problems, so Brad has always seen them as extensions of the same thought processes (which is why so many musicians are successful as software developers). At RockPorch, he is responsible for assisting James and the team in all things technical.
Brad continues to teach guitar as well, and loves weightlifting, recreational shooting, and traveling.
Hillary Robinson
Director of Marketing
Hillary brings with her over 12 years of dynamic experience in advertising, branding and marketing. During her career, she has worked with a diverse range of clients in tourism, real estate development, architecture, telecommunications and healthcare, including AT&T and Smith & Nephew.
Her passion for outdoor adventure was sparked while studying abroad in Costa Rica and continues to fuel her explorations whenever possible. When she’s not working, Hillary enjoys exploring the Texas Hill Country and her vibrant hometown of Austin, as well as the Southwest, the Rocky Mountains, and the beach – any beach. Hillary cherishes spending quality time with her husband and their adorable toddler daughter, both of whom also share her love for outdoor activities.
Caitlin Stoiber
Influencer & Campaign Manager
Caitlin is an influencer and creator campaign management specialist who has worked across a diverse global roster of brands ranging from lifestyle, tech, fashion, spirits and more. Some of her most well known clients include Amazon, Molson Coors, Tommy Bahama and Wild Turkey.
Midwest born and raised her love of the outdoors was sparked after craving more and more time away from the city. Always drawn to the water, this led to an impulse move to a lake town on the west coast of Michigan where she spent time paddle boarding, open water swimming, surfing (yes it’s possible) and lots of time at the beach. She now resides a little bit over an hour outside of Chicago with her husband and 1 year old daughter. In her free time she enjoys long bike rides in the spring, spending time at the lake with her daughter in the summer, hiking with her husband in the fall and escaping to the mountains to ski with her family in the winter.