Driven by Passion,
Inspired by People

We started RockPorch for one reason- to promote the pursuit of the outdoors and an active lifestyle through a better connection between Content Creators & Athletes, Brands, and Consumers.

After a trip to one of Southern Colorado’s backcountry areas, we realized a couple things: the inspiration came from social media and the gear was mostly recommended by Content Creators. The problem was that all the money we spent on gear never made its way back to the Creators- the ones who inspired and educated the “new guys.” The brands received the sale, but never any information about who drove the sale.

We set out to create a platform that connects this consumer experience. For the Brands, we created a new sales channel through our network of Creators. For the Creator, we provide access to commissionable links for the highest quality brands by simplifying the process to one unique platform. For the Consumer, we offer a more engaged consumer experience where you can shop gear by Creator and even interact with Creators for gear advice.

By using RockPorch, you’re showing appreciation to those that inspire. Without them, you may not ever see that sunrise over the peak, a tarpon launch through the air, or the wind in your face on a downhill line. To our Creators, Brands, and Consumers, thank you for being here. Now go live a life outside.

Todd Heinz,
RockPorch CEO

BRAND EXPOSURE

RockPorch creates a whole new sales channel through its network of creators that put products to the test. All while driving consumer traffic back to the brands.

CREATOR MONETIZATION

RockPorch creators have access to the highest quality brands and the ability to monetize their valued content from multiple channels in a single shopping platform.

ENGAGED CONSUMERS

RockPorch users are able to engage with creators and other enthusiasts socially all while having the ability to purchase products directly from their preferred creators.

Built to Push the
Adventure Forward

Mission

RockPorch exists to promote the pursuit of the outdoors through positive inspiration, a genuine community, and a set of tools for exploring, connecting, and shopping gear.

We strive to provide an innovative venue for sharing gear and content with engaged consumers. The RockPorch platform leads to product discovery, content monetization and a unique purchasing path for consumers.

Who is RockPorch?

The Athlete

Professional and amateur athletes that demonstrate an exceptional commitment to success.

The Adventurer

Adventurous spirits that inspire connections with the wild, natural world.

The Story Teller

Popular and creative story tellers who provide everyday escapes from the routine of life.

Meet the RockPorch Team

Todd Heinz

CEO

Todd spent over a decade in the investment banking industry where he advised clients on mergers and acquisitions, capital raises, and operational restructurings. His experience ranges from interim CEO, CFO, and CRO to capital raises and divestitures. His clients ranged from institutional investors to founder owned businesses. During this time, he worked with some active lifestyle businesses and realized the challenges in managing ambassador relationships and properly incentivizing them.
 
His passion for the outdoors and pursuit of an active lifestyle are the reason for RockPorch. He was fortunate to have a childhood entrenched in the outdoors- that passion continues today in his love for all things outside.

James Pee

CTO

James has spent the last 20 years as a senior executive in the software development and technology space. He has built and led high-performing teams in a variety of industries where technology was a key differentiator. At RockPorch, he is responsible for guiding the team on all things technical.In his spare time, James enjoys travelling and spending time with his family. He can be found cheering on his daughter and other competitors at USA Climbing events or at the skate park with his son.

Peter Terracina

Director of Partnerships

Peter spent 5 years of his career in Rwanda. First, with a group called Bridge2Rwanda, a non-profit organization that seeks to build high-capacity leaders in Africa by creating opportunities through a global education for Rwanda’s most promising students. While in Africa, he started Rafiki Consulting which advised communities on how to boost tourism as well as co-founded the Red Rocks Pig Farm on the Rwanda-Uganda border. When he returned to the US, he opened the first franchise for The Gents Place.

Peter’s adventurous and entrepreneurial spirit brought him to RockPorch. While in Africa, he took his motorcycle on a 3,000-mile adventure from Johannesburg, South Africa to Kigali, Rwanda crossing through the Kalahari Desert and Victoria Falls. Today, he enjoys hiking, backpacking, camping, travel, and biking.

Samuel Holcomb

Director of Community

Sam worked in investment banking for the last 5 years where he specialized in fixed income sales for community banks. Prior to banking Sam was a chicken farmer in Musanze, Rwanda and was the Executive Director of Global Operations for OneEgg.org. He helped the organization expand the pilot program into Haiti and Uganda where they went from feeding 400 malnourished kids a day to over 3,000 kids in 2 years.

Sam played and coached football for the University of Mississippi. You can find him outside riding dirt bikes, training dogs, or easing into a duck blind. Sam lives in Memphis, Tn with his wife Kristie, daughter Clancy, and 3 Labradors.

Brad Barnes

Software Developer

Having spent over two decades as a successful guitarist and guitar teacher performing across the US and the Caribbean, and teaching numerous students who went on to perform around the world as well as on radio and TV (and even win Emmy’s!), Brad decided to return to his childhood obsession with computer programming.
 
Brad returned to school, and, after breezing through school at light speed, he began a new journey as a software developer. Music is the “math of emotion”, and software development is the employment of math and logic to solve real human problems, so Brad has always seen them as extensions of the same thought processes (which is why so many musicians are successful as software developers). At RockPorch, he is responsible for assisting James and the team in all things technical.
 
Brad continues to teach guitar as well, and loves weightlifting, recreational shooting, and traveling.

FAQs

Affiliate marketing is an arrangement where publishers earn commissions through referrals by promoting other websites content, typically products or services.

RockPorch has agreements with brands and retailers to pay commissions for sales referred to the brand by RockPorch and its Creators. When someone clicks on a RockPorch link and makes any purchase within the allowable time window (even a different product than your link), RockPorch will record that sale and remit a commission to the Creator. By the way, that time window can be as long as 30 to 60 days for some brand partners.

No! It’s absolutely free and there is no impact to the end consumer. Our software platform is free for Creators once you’re accepted and any links/ products you promote, the customer pays the same price if they got there without your referral.

The most important criteria is that you create relevant and consistent content. There are no minimum audience requirements, follower count, or anything like that. Our team will decide whether you are a fit or not. If not, we’ll tell you why and what you need to work on.

We pay commissions every month. As long as you have over $20 of commissions, you will receive funds directly to your PayPal!

Once you drive traffic to our brand partners site, you will earn a commission on anything they buy within the allowable time window, so long as the consumer does not click on any other affiliate link from somewhere else.